El Sewedy Group has a resilient track-record and prolonged existence in the market since 1938, emerging from the distribution & trading of electrical equipment, to becoming the leading integrated cables and electrical products manufacturer in the Middle East and Africa. To solidify its position, the Group started a new diversification strategy, which involves investment in non-core business activities that enjoys strong growth potential, focusing on several key pillars including; Building materials, Real Estate, Education and Financial Services.